Roger Chiocchi is a Wharton MBA who has been writing fiction since his teens. His “day job” was as an advertising executive for Young & Rubicam where as a Senior VP he oversaw campaigns for TWA, Advil, Sears (“The Softer Side of Sears”) among many others. He subsequently became General Manager and then President of Y&R Subsidiary, The Lord Group, overseeing the Bell Atlantic/Verizon account (remember all those James Earle Jones commercials?), USAA, the Cayman Islands and many more. Subsequently he opened his own agency, Brandloft, in SoNo (South Norwalk, CT) where iUniverse asked him to serve as their marketing guru as a result of the success of his first book, Mean Spirits. Additionally, Chiocchi has self-published 2 other books: Baby Boomer Bust? How the generation of promise became the generation of panic and Time Framed, which received glowing reviews for its originality and foresight.